AG
AG 4 Future
Food Accelerator
For a Sustainable AG-Food Revolution
from Seed to Plate
Our Focus on Sustainability
Sella Group supports the growth of startups operating in the agriculture field and bringing disruptive innovations to the market through innovative technologies, in order to reduce costs, manage complexity and increase capabilities, designing the entire food chain of the future: sustainable, accessible, efficient, climate-proof and adaptable to change.
Why AG 4 Future Food Accelerator
From hoeing to crop rotation, from refrigeration to hydroponics, from pasteurization to artificial meat, from freeze-dried foods to insect-based flour, innovation flourishes when applied to the AG sector.
All the more so today, with a globalized market that must respond to a demand for quality for 8 billion people.
A quality that must be guaranteed starting from the seed and up to the user’s plate, through solutions applied not only to the field but also to distribution, to the fresh chain, to packaging, to martech. The future of food must take into account all these areas of application.
AG 4 FUTURE FOOD answers this question through the selection of the best startups and international entrepreneurial projects, through partnerships with the best companies in the sector, through investments and through the most qualifying mentorship path on a global scale.
Our People’s View on AG

Paola Romano
Head of ESG placeholder
“We focus on agritech to bet on the new generations and safeguard the planet”

Michael Scott
CEO Placeholder
“Through this accelerator we anticipate the needs of future generations and safeguard the most important heritage we have: planet Earth and its living ecosystem”

Martin Heidegger
General Manager placeholder
“The initiative is part of the broader plan of activities in the agritech and foodtech sector inaugurated by the WEF in 2010, we are proud to be part of AG 4 Future Food”

Heather Lundqwist
CEO placeholder
“The radical change in food habits and consumption requires the joint commitment of startups, investors, the market at 360 degrees. This accelerator is the answer to the challenge that awaits us”

Paola Romano
Head of ESG Coca Cola
“We focus on agritech to bet on the new generations and safeguard the planet”

Michael Scott
CEO LEVISSIMA
“Through this accelerator we anticipate the needs of future generations and safeguard the most important heritage we have: planet Earth and its living ecosystem”
Our People’s View on AG

Martin Heidegger
General Manager World Economic Forum
“The initiative is part of the broader plan of activities in the agritech and foodtech sector inaugurated by the WEF in 2010, we are proud to be part of AG 4 Future Food”

Heather Lundqwist
CEO McDonalds
“The radical change in food habits and consumption requires the joint commitment of startups, investors, the market at 360 degrees. This accelerator is the answer to the challenge that awaits us”
AG 4 FUTURE FOOD ACCELERATOR
The Accelerator
Sella Group, through the accelerator partner dpixel, aims to enable the agricultural domain, engaging with high potential startups able to design new AG & future food services and products that increasingly respond to the needs of customers and society
100K€
Our Offer
500K€ funds, investment ticket up to 100K€ for each of the 5 selected startups
Hey Startup,
We’re Looking for You!
We invest and support highly motivated teams and international startups in the pre-seed phase operating on cutting-edge technologies
How It Works
The program is spread over a total duration of 16 weeks (in addition to the scouting phase) and is divided into 4 phases with intermediate selections, to identify only the best startups.
Throughout the program, corporate partners are involved to get to know, according to their interest and availability, the participating startups
1° step – 18 Weeks
Scouting
& selection
2° step – 8 Weeks
Business Acceleration
3° step – 4 Weeks
Technical
Validation
4° step – 4 Weeks
Match
making
Innovative Food
New flavours
Cultured meat
4.0 food & beverage
Bug-based powder
High-performance food
Ag Biotechnology
Seeds
Bioenergy
Genetics
Chemicals
biopharmaceuticals
Automation & Robotics
Integrated sensors
Precision equipment
Connected agriculture
AI supply handling
Autonomous machinery
Data devices
Geoengineering
Agri market places
Farm optimization
Big data analytics
Decision support software
Logistics
Smart warehousing
Traceability
4.0 food packaging
Shelf life enhancement
Logistics optimization
Applications
Are now Open
YOU HAVE UNTIL APRIL 28, 2023