AG

AG 4 Future
Food Accelerator

For a Sustainable AG-Food Revolution
from Seed to Plate

Our Focus on Sustainability

Sella Group supports the growth of startups operating in the agriculture field and bringing disruptive innovations to the market through innovative technologies, in order to reduce costs, manage complexity and increase capabilities, designing the entire food chain of the future: sustainable, accessible, efficient, climate-proof and adaptable to change.

Why AG 4 Future Food Accelerator

From hoeing to crop rotation, from refrigeration to hydroponics, from pasteurization to artificial meat, from freeze-dried foods to insect-based flour, innovation flourishes when applied to the AG sector.
All the more so today, with a globalized market that must respond to a demand for quality for 8 billion people.

A quality that must be guaranteed starting from the seed and up to the user’s plate, through solutions applied not only to the field but also to distribution, to the fresh chain, to packaging, to martech. The future of food must take into account all these areas of application.

AG 4 FUTURE FOOD answers this question through the selection of the best startups and international entrepreneurial projects, through partnerships with the best companies in the sector, through investments and through the most qualifying mentorship path on a global scale.

Our People’s View on AG

Paola Romano

Head of ESG placeholder

“We focus on agritech to bet on the new generations and safeguard the planet”

Michael Scott

CEO Placeholder

“Through this accelerator we anticipate the needs of future generations and safeguard the most important heritage we have: planet Earth and its living ecosystem”

Martin Heidegger

General Manager placeholder

“The initiative is part of the broader plan of activities in the agritech and foodtech sector inaugurated by the WEF in 2010, we are proud to be part of AG 4 Future Food”

Heather Lundqwist

CEO placeholder

“The radical change in food habits and consumption requires the joint commitment of startups, investors, the market at 360 degrees. This accelerator is the answer to the challenge that awaits us”

Paola Romano

Head of ESG Coca Cola

“We focus on agritech to bet on the new generations and safeguard the planet”

Michael Scott

CEO LEVISSIMA

“Through this accelerator we anticipate the needs of future generations and safeguard the most important heritage we have: planet Earth and its living ecosystem”